Monday, February 8, 2010

Countdown to New York Fashion Week: Behind The Scenes of the Hautelook Lounge

It's that time of year again and we're all racing to get ready to head to the tents at Mercedes-Benz Fashion Week and MAC at Milk.  We're all completely thrilled our oasis in the Bryant Park Hotel will return again this year, the Hautelook Lounge.

By invitation only and situated in the swank Penthouse, this is where media, celebs, and other invited guests will take a break, relax, refuel and stay wired during a segment of this fashionable marathon. What to expect this year? Carlota Espinosa, VP of Fashion at invitation-only, online sale giant Hautelook gives FSB readers the scoop:

FSB: We're so excited that Hautelook has decided to create another oasis for all of us during Fashion Week again. Can you give us a little insight into Hautelook's decision to do the suite again?
Carlota Espinosa: We’re thrilled to be back at Fashion Week this year. Last year’s event was a success and many journalists commented on how much they enjoyed the suite. This year we’re focusing on beauty throughout the three days of the suite. Makeup artists from top beauty brands including Luminess Air, Becca Cosmetics and Jemma Kidd Makeup School will provide makeup touchups. GO SMiLE will offer complimentary teeth whitening, and Baby Quasar, Exhale Spa, Elave, Sjal and Freeze 24-7 will offer rejuvenating skin treatments and informative demonstrations throughout the suite’s run. We hope all of our media friends enjoy the lounge and come unwind with us during the first three days of Fashion Week.

FSB: What's the one thing you look forward to during Fashion Week?

CE: I am really looking forward hosting the HauteLook Lounge. I really enjoy meeting and seeing again the people who write and talk about HauteLook.  I also love dressing up for our nightly events at the lounge! I am especially looking forward to checking out Rachel Pally’s Fall Collection and seeing all the incredible designer pieces from our decadestwo trunk show.

FSB: For those with invitations, is there anything we should know to expect (i.e. security check-in, invitation only, etc.)?
CE: The event is invitation only. Once guests have rsvp’d they can come in an out throughout the three days of the suite. It will be open from 10:00 a.m. to 4:00 p.m. We will have complimentary Wi-Fi and laptop stations for media again this season and snacks throughout the day. We are also offering hourly giveaways to guests including Baby Quasar light therapy devices, Jack Rabbit collection clutches, Alisa Michelle necklaces, Lucky Jade cotton cashmere blankets and D.L.& Co. Lady Rhubarb candles. Let’s hope everyone is feeling lucky!

FSB: What can we expect from Hautelook this spring? Any new and exciting offerings coming soon?
We’ve partnered with more than 800 brands since 2007, so expect to see more sales and more amazing discounts on great brands. If you love shopping on our site for fashion and accessories; check out our selection of products in the beauty, men’s, home and kids categories. More and more, the site is becoming a one-stop shopping destination for all of our members' needs.

Looks to be another amazing season. Thanks to Carlota for the inside scoop and we'll see you at the Hautelook Suite!

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