The first night of Mercedes-Benz Fashion Week my fellow beauty bloggers and I were treated to a presentation by TRESemme. Lead celebrity stylist Jeanie Syfu (who I personally adore), walked us through a couple of the looks we would see during the week.
First up was Tracy Reese. The look was described as "country fair meets big city." The hair had luxurious curls created with an S-iron, where the hair was looped around and through the iron for voluminous waves. A mixture of 24-Hour Mousse and Curl Activator spray helped set the look and it was finished with 24 Hour Body Spray.
Charlotte Ronson's look was very 70's rock and roll - sleek and sexy with some texture. Vertical sections were sprayed with TRESemme's new Dry Shampoo to make it look as if there was no product in it at all.
The event was held to highlight TRESemme's new Fresh Start and Naturals lines, an amazing line that was created for those of us who are concerned about using a ton of chemicals on our hair. After all, the protein on your head and the skin on your scalp ingest whatever you're using into your body, so why not treat your hair to a nourishing break? I'm working my way through testing the products now (my hair took a beating during Fashion Week) but I can report that the Dry Shampoo is magic and it's completely affordable!
You can purchase TRESemme products at a drugstore near you or hit drugstore.com for web-enabled beauty booty.
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