Put A Ring On It: Introducing the Tiffany and Co. iPhone Application

This afternoon, I had a chance to zip to Tiffany and Co., where in the previous Chairman's office (the view! the furniture! the vases!), I was shown the legendary company's brand new gem: the Tiffany and Co. iPhone Application, launching this coming Monday.

Want to know what it does? First of all, you can figure out the appropriate ring size for your engagement and/or wedding ring. Oh yes. Pay attention, ladies and gentlemen: place any ring over the sizing circle on the appropriate screen, then select sizes along the right-side navigation scroll until you see the right size circle pop into the center of your ring. It beats the heck out of stealing a ring to have it sized, right? You can do it right there in the house while she's in the shower!

You can also design your own ring (ladies' rings only for now). Choose from different cuts, metals and settings, pair them with different wedding bands, and then feel free to publish your choice to Facebook or Twitter. I mean, what drops a hint better than a big splash of social media? Pretty sure they'll get the picture.

The other thing that's fabulous is that once you have the right ring in the right size, you can make an appointment with a Tiffany and Co. advisor right there from the application. It's one-stop shopping at it's best, people.

So, for those of you who are thinking about rings, getting ready to buy a ring, or you want to make a suggestion to someone that it's time to put a ring on it, head to the iTunes App Store on Monday, June 14th and go straight for the Lifestyle section. Jewelry shopping from your phone? Yep, there's an app for that.