New for Fall: Maggie Rizer Tapped As New Face for Dooney and Burke

If you're a fan of American accessories brand Dooney & Burke, you might have noticed some changes lately. As the label returns to a philosophy of “Great American Style,” designer Peter Dooney decided to introduce a strong new collection for Fall '09, which includes a new face for the label: iconic American beauty, Maggie Rizer. The model follows in the footsteps of other recognizable names, such as Mischa Barton, Lindsay Lohan, Emma Roberts and Hayden Panettiere.

In a statement to the press, Dooney went on to explain why model/actress/AIDS activist Rizer was a natural pick for the brand and its customers, saying, "In addition to representing the perfect American girl-next-door Maggie is a dynamic woman, balancing her many projects and her tireless fundraising activities. She lives a hectic life as we all do.”

Just because we're swamped doesn't mean we can't look fabulous while we live our over-scheduled lives. The gorgeous bag you see Rizer carrying in this ad is a new design from the Fall campaign, the Juliette Bag ($185). A casual bag that can be carried by its top handles or slung across the body for hands-free chic, it's a stylish solution for running around town in effortless style.

Check out the new ad campaign in your favorite magazines and then head to your favorite department store or the company's website to check out some of the brand's new and exciting designs for Fall. There's something there for every woman who craves gorgeous American style.